Mistakes to Avoid When Trying to Improve Google Rankings

Mistakes to Avoid When Trying to Improve Google Rankings

Google rankings play a pivotal role in the success of many businesses. Most businesses have shifted focus to their online operations and took the competition to the virtual world instead of the tangible one. While there are many ways to help a business reach success in the digital world, putting methods in place to help secure higher rankings in Google is a great way to ensure success for your online business.

However, if you are relatively new to digital marketing, it may not be easy to know where to start. If you feel that you are groping in the dark and have no idea how to begin, this blog post is for you! The hard truth is that most businesses know how crucial it is to rank high on search results pages. However, sometimes, neophyte digital marketers may be sabotaging their local Google rankings without even realizing it. 

If you are new to this and want to ensure that you don’t shoot your business down before you fly high, this blog will help you know what to avoid to ensure that your efforts will not go to waste. 

Mistakes to Avoid When Trying to Improve Google Rankings

It takes hard work, patience, and know-how to successfully have your website rise the ranks on search engine results. However, there are crucial mistakes that may come back to bite you if you aren’t careful.

1 – Not Setting Up a Google My Business Profile

Google My Business is a great tool that will help boost your local SEO. Failing to set up a profile will lessen the chances of new customers finding your contact information, which may have a direct impact on your sales numbers. 

2 – Duplicate Listings

Having no Google My Business profile is one thing, but another common mistake is having duplicate listings. Google hates duplicate entries and it may have negative consequences for your rankings. 

3 – Missing Contact Information

It is extremely important that you put your contact information on your website. Make sure that they are listed in the text and not in an image. Google’s algorithm is able to detect if the information is accurate, and will be able to verify it. Missing or inaccurate contact information will affect your rankings because Google doesn’t want to display missing information on its search results because that will have an effect on their credibility. 

4 – Not Filling in Relevant Categories

The more information you fill out on your Google My Business profile, the better it will be for your rankings. The more sections you advertise in, the better chances people will be likely to find you.

5 – Missing Citations

As mentioned earlier, any missing fields or citations will be recognized by Google. These will have adverse effects on your rankings over time. 

6 – Inconsistent NAP Information

If you list a different NAP (name, address, and phone number) on your listings, Google will flag the inconsistency, and you might not see an improvement in your rankings until the mistakes are rectified. 


To be able to make the most of your efforts to better your ranking on Google, it pays to know to avoid these critical mistakes.

If you are looking for effective ways to improve your Google rankings, Digital Rogers can help! We are a data driven marketing agency that specializes in ranking local businesses. Get in touch with us today for a free consultation.

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