Google Ads will not directly improve your SEO results, but there are still ways you can use Google Ads to indirectly improve your SEO. The key difference between SEO and Google Ads is the time frame in which results are achieved. SEO can take months or even years to show significant results, while Google Ads can provide results almost immediately. However, Google Ads is a paid service, while SEO is free (or relatively affordable).
PPC ads through Google Ads can provide instant results, as long as you have the budget to support the cost of the ads. However, the costs can quickly become too expensive if you don’t manage your PPC ad campaign well. Finding the right balance between the two is key to success with this marketing strategy.
Below are just a few tips to help you along the way.
1. Analyze Your Target Keywords
Google Ads can be used to research keywords for your SEO campaigns. The Keyword Planner Tool is a popular tool for this. Simply enter your URL or some keyword ideas, and Keyword Planner will generate suggestions. You can then filter your target keywords later on.
Your keyword must be relevant to your target audience and your business. It should also be a popular keyword that people search for monthly. The competition for the keyword must be manageable so you can rank on the first page of the search engines.
2. Implement Ad Clicks to Generate Backlinks
Building backlinks is an important part of SEO. Link building is more challenging than ever, but getting links from high-quality, authoritative sites is important.
This means there is a symbiotic relationship between PPC and SEO in that they can help each other out. When someone clicks on your PPC ad and then visits your site, there is a chance that they will link to your site or share it on social media. Similarly, when someone sees an organic result on the search engine results page (SERP) for a certain keyword and then sees an ad from the same business, they are more likely to click on the ad.
3. Boost the Organic CTR
The most important factor in determining how many people will click on your organic search result is how attractive and optimized your heading and meta description are. A good way to test and gather data to improve your heading and meta description is to run a Google Ads campaign. If your PPC ad has a high click-through rate, it means that your copy is well-written, and you can use the same approach for your content’s heading and meta description. This can significantly improve your organic search click-through rate, which will bring in more traffic from your organic search results and help improve your search engine ranking, creating a positive feedback loop.
The thing is, organic CTR (Click-Through-Rate) is now a ranking factor for Google, thanks to their Rankbrain algorithm (which is AI-based). This means that even if you’re ranking high on Google’s search engine results page (SERP), you could be demoted if you don’t have a high enough CTR. So, check your Google Ads account to see if there are any patterns or common factors among ads with high CTRs. Use these insights to optimize your SaaS’s content marketing strategy further and generate a higher organic CTR. If you can’t find any useful data at first, you can always place more ads and do more testing until you do.
Google Ads can be a powerful tool to boost your SEO results. You can significantly increase your traffic and visibility by carefully targeting your keywords and monitoring your results. Additionally, using the right tools and strategies can maximize your efficiency and get the most out of your Google Ads campaigns.
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