4 Common Google Ads Mistake That You Should Avoid

4 Common Google Ads Mistake That You Should Avoid

Making mistakes in your Google Ads effort is just part of the process. However, what separates those who succeed and those who fail are those who know how to learn from their mistakes and the mistakes of others.

So, if you’re here today to learn the mistakes of others in Google Ads so that you can learn from them, you’re in luck! Here are all the common Google Ads mistakes and how to address them:

Mistake 1. Ignoring Negative Keywords

A common mistake that Google Ads users make is to ignore negative keywords. Whether you’re a seasoned professional or brand new to Google Ads, not taking the time to contemplate and plan out your negative keywords is a huge waste of ad spend.

Negative keywords in Google Ads are simply words and phrases that trigger your ad to not show up on certain placements. You can use negative keywords in Google Ads to prevent your ads from showing up on irrelevant pages, such as those pertaining to competitors and those with unrelated content.

Mistake 2. Using The Wrong Keywords

Another common mistake that Google Ads users make is not thinking about which keywords to use.

When you first start out with Google Ads, many beginner marketers don’t think about which keywords they will be bidding on. Instead, they just use the keywords from the product they are promoting. But if your product page has dozens of keywords, you’ll likely want to be more selective with your keywords.

You should try to use the keywords that have the highest search volume and the highest relevance to your website and company. Think of it this way: if you were a consumer, what would you type in the search box? That’s how you should be thinking about your keywords.

Mistake 3. Not Using Bids To Your Advantage

This mistake is a very common one. Although many seasoned professionals use bid adjustments, newbies to Google Ads often ignore bid adjustments.

One of the most common reasons why so many marketers ignore bid adjustments is because they simply don’t know how to use them correctly. They think that bid adjustments are only useful for targeting a specific location.

However, bid adjustments are useful for a lot more than targeting a specific location.

Bid adjustments are one of the most underutilized tools in Google Ads, especially for that first starting out. Bid adjustments can be used for many things, such as when you want to show your ad to a wider audience or when you want to decrease your bids for specific placements or keywords.

Mistake 4. Not Optimizing Your Settings

Another big mistake that digital marketers make is not optimizing the settings of their Google Ads. This can include things such as ad rotation, which is the practice of showing different ads to different people, device settings, and more.

When your Google Ads are not optimized, your ads may come across as unappealing to potential customers.

Optimizing your settings doesn’t mean that they have to be perfect in order to be effective. In fact, many people have different optimizations that they like to use depending on the situation. The key is to use your settings in a way that is most beneficial to your brand’s image.


We know that learning from mistakes is a lot easier than making them in the first place. However, we all need to start somewhere. Mistakes are how we learn what works and what doesn’t. So, if you’ve made any of these mistakes, don’t beat yourself up. Instead, get a hold of the fast-paced world of Google Ads and start making the right moves!

Digital Rogers is a data-driven digital marketing agency that provides digital marketing services to generate growth, revenue, and more! If you are looking for an ad agency in Denver to help you with your ad efforts, reach out to us today.

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