Social media advertising helps you gain more views and reach a new audience. This guide will cover how to set up social ads, various kinds of social ads, and tips to use for the best results.
Social Media Advertising Explained: Tips for Social Media
1 – Establish the Business Objectives You Are Trying to Achieve
Before you do anything else, establish what you want to achieve with your social media ads. Are you looking to create brand awareness, increase sales, and create leads? The specific business objective you choose will determine which social media platforms you should advertise on and what kind of advertisement you should create.
For example, if you are trying to increase sales for a product, you should use social ads to drive traffic to the landing page of the product. If you want to create brand awareness, you should use social ads to drive traffic to a landing page with information about your business.
2 – Understand Your Target Audience
Who are your target audience members, and what are their goals, interests, and problems? You need to have this information to create effective ads.
If you know your target audience, you can create specific social ads that speak directly to them. Your audience will more likely click on your ads and go to your landing pages which will help you achieve your business goals.
3 – Choose the Social Media Platform/s to Advertise on
Which social media platform will give you the best ROI? You should choose the social media platform that has the most engagement with your target audience.
For example, if you want to increase sales for a new product, you should advertise on Facebook because it has more active users, more people are online and has the most purchasing power.
4 – Test Your Social Media Ads
Testing your social media ads will ensure your ads are converting at the best possible rate. There are multiple types of A/B testing you can do with social ads. For example, you can test your CTA button, images, colors, and message.
You should test different elements to see which ones perform best. Once you are done testing, you should take the ads that performed best and continue to use them. You should also take the ads that performed poorly and get rid of them.
5 – Use Mobile Responsive Social Ads
If you are advertising on mobile, you should set your social media ads to “mobile responsive.” This makes your ads the same size and shape as the ads that appear on the device in the user’s hand.
For example, if you show an ad that is about half an inch tall on your computer screen, it will show the same size ad on your mobile device.
Social media advertising is extremely effective if you know what you are doing. It will take trial and error until you find the right style, placement, and strategy, but once you do, you will be able to achieve your business goals. Social media advertising is great for growing your business, but in order to do it right, you need to follow the steps in this guide. If all else fails, working closely with a reliable digital marketing agency will get you where you need to be.
If you are looking for a good digital ads company, come to Digital Rogers. We provide high-quality digital marketing services that generate more growth, awareness, and revenue for your brand. From Google Ads to Video Marketing, we have a diverse range of services available, customizable for your brand’s goals and budget.